![]() This week, having thrived on PC, PUBG will enjoy a new wave of players by making its debut on Microsoft's Xbox One. Instead, a combination of viral buzz through streaming services like Twitch and a novel spin on the shooter genre propelled PUBG (pronounced "pub-gee") to popularity on par with Call of Duty, with massive production and advertising budgets. PlayerUnknown's Battlegrounds is a title few non-video game diehards have ever heard of. That's partly because Greene and game developer Bluehole Studio have not marketed the game. Now he's the mind behind 2017's most popular video game. Nearly three years ago, Brendan Greene was living on welfare in his home country of Ireland.
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